We have a long industry history of accurately predicting trends in every area of the technology industry. As we track trends and form deeper insight into key industry topics, we help our clients see the landscape in the big picture. Our goal is to map our deep market research insights to the strategies of our clients. We strive to identify market trends early and provide insightful analysis on the impacts and opportunities of the trends for our clients.
Our research focus is on global consumers markets. Current research topics we are focused
on:
- Smartphones
- Tablets
- PCs
- E-Commerce Trends/Mobile Commerce Trends
- Quarterly Top Mobile App Usage and Behaviours
- Social Networking Apps and Services
- Smart TV/ Digital Home
- Internet of Things
- Wearable / Smart Watches
Our primary consumer research is designed to gain insight behind the numbers. Our focus is to gauge market sentiment for technology and look for market signals and trends.
By maintaining our own internal consumer research panels in a number of major markets, we are able to glean deeper insights on the broader consumer market in a frequent and timely fashion. We use our primary research panels, alongside our syndicated research network, to collect over 5,000 unique data points every quarter. This data allows us to have a comprehensive view of the consumer behaviour globally with technology products, software, and services.